Laurastar in Netflix’s Next in Fashion: now that’s Smart!

Supporting young and passionate artists is a truly exciting adventure. For numerous years, Laurastar has worked alongside stylists and fashion houses to enhance their materials! It was therefore only natural that the brand was chosen by the teams of Netflix's show Next in Fashion. 11 Laurastar Smart systems are used by the competing designers.
Laurastar in Netflix’s Next in Fashion: now that’s Smart!

When fashion meets reality TV

It's the hottest fashion event of the moment: Next in Fashion is now streaming on Netflix! Hosted by stylist Tan France and model Gigi Hadid, this high fashion competition sees designers from around the world compete together. Their main goal is to win the significant prize money on offer and gain the chance to sell their own clothing line on a well-known website. A panel of internationally renowned fashion experts, including Olivier Rousteing, Donatella Versace, Hailey Bieber and Emma Chamberlain are all on hand to give their advice. The contestants are faced with a series of tough challenges and true drama is guaranteed!
When fashion meets reality TV

Promoting young talents

Showcasing ambition as well as kindness and mutual support, Next in Fashion follows the journey of young designers, which is often fraught with challenges and setbacks. That’s why supporting and assisting them can make all the difference in the demanding world of fashion. Laurastar is therefore naturally committed to this new generation of fashion designers while promoting excellence, creativity and innovation, as well as a more ethical and sustainable approach to fashion. As such, the Swiss brand is now a partner of Swiss designer Kevin Germanier, whose creations made from recycled materials are worn by the biggest stars. It also supports young talents from the Geneva University of Art and Design (HEAD).
Promoting young talents
An important fashion partner

An important fashion partner

With products of the highest quality and exceptional steam, Laurastar is now recognised by the fashion industry as a leader in its field, bringing performance, material care and hygiene to its creations. All materials, even the most delicate, are perfectly enhanced. As part of a more sustainable approach to fashion, the Swiss manufacturer is also committed to fighting planned obsolescence with products of the highest quality, which are robust and can be repaired over time.

Discover Laurastar Smart I

Discover Laurastar in season 2 of Next in Fashion, streaming now exclusively on Netflix